TestMu AI, a United States full-stack agentic AI quality engineering platform, has announced that Hillside Technology Limited, the technology powerhouse behind global online gambling leader bet365, has adopted its platform to unify software testing and support hundreds of weekly production releases, according to Business Wire.

The global online gaming industry is experiencing a massive shift, with the market projected to exceed $150 billion (€126 billion) by 2030. As mobile gaming becomes the primary touchpoint for users, the technical complexity of delivering a seamless, low-latency experience has grown exponentially.

Founded in 2000, bet365 has grown into a global technology pioneer. The company has adopted TestMu AI for its ability to match high-velocity engineering culture, providing comprehensive device coverage and high-performance automation.

Joanna Ward, head of software testing at bet365, said: "By unifying our testing onto a single platform, we've eliminated the operational friction of tool-switching and achieved significantly higher stability in our automation. TestMu AI's performance and availability are exceptional, and their team's support has allowed the platform to scale beyond our initial expectations."

Leveraging HyperExecute by TestMu AI, bet365 has resolved performance bottlenecks through just-in-time infrastructure provisioning. The platform enables engineering teams to run cross-platform tests, execute browser, mobile web and native application tests through a single unified interface, and access massive scale across 3,000+ browser and operating system combinations and 10,000+ real iOS and Android devices.

Jay Singh, co-founder and chief customer officer at TestMu AI, said: "At the scale bet365 operates, even a millisecond of latency can impact millions of users. Our mission with TestMu AI is to replace fragmented, legacy testing cycles with a unified, Agentic AI quality engineering that scales with the enterprise."

Explore how TestMu AI's agentic quality engineering transforms software testing at enterprise scale here.